Polaroid Kids Tablet is a hit: Where’s the advertising?
Steve’s breakdown: We started a new category a few months back: Steal This Account. That’s what we’re saying here. These folks are missing a big opportunity unless they get an ad agency on this before Christmas.
CONCORD, CT: The Polaroid Kids Tablet ($150) is yet another seven-inch Android 4.0 portable option for children. But it’s worth a second look, because unlike the now dozens of others, both the power and volume controls are well marked, easy to find and right there on the front panel. You can’t miss them.
This might seem like a small detail, but when you mix this simplicity with a drop-proof rubber bumper, 35 preinstalled apps and a book and music player, you can see an Android-based tablet that is as easy to use as the more toylike LeapPad2 and InnoTab 2. The price is comparable, too, once you consider the batteries and game cartridges required by the LeapPad and the InnoTab.
Unlike the toy options, this tablet gives you Wi-Fi and access to thousands of Android apps. I also liked the regular-size SD card, which you can use to supplement the 8 GB of memory. I was able to hand our test tablet right out of the box to a group of children, and I had trouble getting it back.
ACLink: Polaroid Corporation