Toy Lead Alert in Florida
Steve’s breakdown: Two toy companies merge then buy all the assets of another. Looks like the right time to jump in. And as an ex-toy guy, I love the combo of these three companies. With just a little TV love, they could fly with products like Lite Brite! (Hence the featured commercial)
BOCA RATON, FL: The new company formed by the merger of The Bridge Direct Inc and Tech 4 Kids Inc, well-respected makers of children’s entertainment products, is pleased to announce the recent acquisition of the assets of Uncle Milton, a leading manufacturer of science and nature exploration products.
The Bridge Direct and Tech 4 Kids unveiled at this year’s New York Toy Fair on February 17, their intent to combine the companies in order to build a dynamic enterprise of substantial scale over the coming years. This acquisition is the first of many as part of an accelerated roll-up strategy the company is executing.
“This acquisition is in line with our strategy to offer smaller industry players an opportunity to de-risk, scale up and grow, as part of our larger platform which will position us among the top tier of toy manufacturers in North America,” says Jay Foreman, CEO of The Bridge Direct Inc.
The Company will take over the Uncle Milton name, brands and product related intellectual property, as well as all other assets from the “Assignee Company” administering the transaction, following the filing of an ABC by the Parent Company.
“Uncle Milton’s portfolio of STEM and licensed products is an excellent addition to the breadth of product lines we currently offer, positioning us to deliver even more value to retailers,” says Brad Pedersen, President and CEO of Tech 4 Kids Inc.
The Company has been able to retain a significant number of key staff members and senior leaders, while continuing to operate Uncle Milton from its LA office. The line-up of products will include well-known brands like The Original Ant Farm, Star Wars Science, In My Room and Ever Wonder.
About The Bridge Direct
The Bridge Direct is a multi-brand Children’s consumer products company that plays in such super categories as pre-school, construction, dolls and activity toys. Retro toys are a major focus of the company with products such as Lite Brite, Strawberry Shortcake and Fisher Price Classics as key lines. The company also has a division focused on construction toys featuring the biggest and best in sports entertainment from NFL, NBA, NHL, MLB and WWE as well as Shopkins. The company’s products are sold through mass merchants, specialty retailers and family amusement centers in North America and globally.
About Tech 4 Kids
Tech 4 Kids is a global marketer of trend-driven, innovative and educational toys for today’s kids. The company has a passion for developing meaningful play experiences that deliver a wow factor and create smiles! Some of Tech 4 Kids most popular brands include: Mash’ems, Fash’ems, Squishy Pops, Micro Lites, 3D Magic, Lite Force, Spot Lite and Outer Edge. Within these brands, Tech 4 Kids produces a wide range of products based upon popular children’s entertainment properties, including: Disney, Nickelodeon, Hasbro, Mattel, Marvel, Star Wars, Warner, DC Comics to name a few. Visit Tech 4 Kids at www.tech4kids.com to see more awesome products.