Help make flight shopping not about price

Steve’s breakdown: Have you heard of Routehappy? Well you will once the new CMO steps into action. Maybe you should be by her side?

NEW YORK, NY: Airline content platform Routehappy has hired e-commerce executive Olivia Mark as chief marketing officer to craft merchandising strategies for airlines that “build on successes from outside the travel industry.” Mark’s experience includes managing wine and e-commerce at meal-kit supplier Blue Apron and merchandising and international expansion roles at Quidsi, an online marketplace acquired and eventually shuttered by Amazon.

Mark said she planned to work with airlines to “help them develop unique merchandising strategies that offer flyers exactly the right products at the right time” so that “flight shopping will no longer be a race to the lowest price.”

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