It’s about that time for their annual account review

Steve’s breakdown: Lyft has had an account review every year since 2015 and with this new CMO, we think it’s about time for the next one. Try

SAN FRANCISCO, CA: As the Lyft brand continues to grow and strengthen, so does our leadership team! We are excited to share that Joy Howard is joining Lyft as our new Chief Marketing Officer to lead our talented marketing team and brand through the next phase of growth.

Of her decision to join Lyft Joy said, “I’ve devoted my career to building brands that are platforms for positive social change, so I couldn’t be more thrilled to join Lyft, one of our country’s great social enterprise brands. Americans have embraced Lyft because the company not only offers superior service, but also is deeply committed to transform transportation and make our cities more livable.  I can’t wait to contribute to this crucial mission. Besides – I ditched my car three years ago, so I leapt at the opportunity to give back to the brand that made that possible.”

Joy is an unmatched marketing and brand strategist who brings leadership experience from several beloved brands. She was most recently CMO of Sonos, where she spent more than three years scaling their disruptive technology and leading the digital transformation of its marketing team. Prior to Sonos, Joy led global marketing at Patagonia, where she dramatically accelerated the growth of their direct business and pioneered new forms of consumer engagement. She also led multi-billion dollar global brands at Nike and Coca-Cola.

Joy has a proven track record of achieving aggressive growth goals and growing iconic brands with measurable impact, and we couldn’t be more excited to have her join the team.


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