There’s a new marketing captain at Silversea Cruises
Steve’s breakdown: The new CMO was most recently CEO of travel company Yonderbound which makes us believe digital booking is going to be stepped up along with its marketing.
FORT LAUDERDALE, FL: Silversea Cruises has announced that Barbara Muckermann has returned to the company in the role of chief marketing officer. Based in the Monaco office, she reports to Chairman Manfredi Lefebvre d’Ovidio on strategic and brand initiatives, while also reporting to CEO Roberto Martinoli on operational matters.
Muckermann previously spent nearly four years at Silversea as senior vice president of worldwide marketing and sales, Europe. Most recently, she was CEO of Yonderbound, an online travel company she founded in 2012. Her 15-year career in marketing and communications also includes serving as senior communications advisor for Cruise Lines International Association and chief marketing officer for a major European cruise line.
“Barbara has extensive company knowledge coupled with leadership experience and expertise in developing strategic marketing initiatives to increase global sales,” said Lefebvre d’Ovidio.
“We’re delighted to welcome Barbara back at a pivotal point in our company’s growth and evolution,” said Martinoli. “Her background with Silversea and extensive experience in the industry will ensure she is able to effectively lead our marketing and communications efforts as we continue to expand our fleet with the launch of Silver Muse in the coming months.”