Trying anything is the norm: Check out these 2 opposing headlines

Trying anything is the norm: Check out these 2 opposing headlines

Steve’s breakdown: These two headlines are from yesterday. Go figure!

I guess our point here is “Throw the Book Out”, it doesn’t apply today. Maybe later but not now. So keep those brain storming sessions going, on full steam because no one knows what’s going to work. We just have to try!

American Airlines returns to brand marketing after four-year hiatus

Coca-Cola slams brakes on ad spend: ‘There is limited effectiveness to brand marketing’

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