Steve’s breakdown: These two have been doing the “dance” for 9 years and it was bound to happen. Look for Kroger to really blow this brand out! Everybody loves them here in New York!
The supermarket giant has purchased Murray’s Cheese, which was founded in 1940. Financial terms of the deal were not disclosed.
Kroger also bought the three Greenwich Village retail condominium units that house Murray’s home base. The five-story, 22,000-sq-ft. building, which is also home to a bakery, was owned by Murray’s Cheese.
The two companies entered into a partnership in 2008, opening in-store Murray’s cheese shops in a handful of Kroger stores. Currently, 350 Kroger-operated stores nationwide feature a Murray’s shop.
“For cheese lovers and connoisseurs, it doesn’t get more authentic than Murray’s,” said Rodney McMullen, Kroger’s chairman and CEO. “Our customers are excited to buy the unique offerings of Murray’s Cheese right in our stores, and we’re excited to ensure this iconic cheese shop will remain a part of the Kroger family for many years to come.”
Murray’s former owner and president, Rob Kaufelt, will remain affiliated with the business as a strategic adviser.
“When I set out on this journey, my goal was simply to run the best cheese shop in Greenwich Village,” said Kaufelt. “I’m proud that we’ve been able to maintain the spirit and service of a mom-and-pop neighborhood shop amidst our growth into the national market.”