Nokia rebranding every single Withings device

Steve’s breakdown: Making a brand disappear is not easy work so who’s doing it? You might want to check with Philippe Schwartz, the President of Withings at philippe.schwartz@withings.com.

SUNNYVALE, CA: A whole bunch of new Nokia-branded products will be appearing on store shelves soon, thanks to their deal with Withings. One brand bought the other, and now the products we’ve reviewed over the past several years will be coming with a Nokia brand instead of Withings’. This re-branding will take place in the summer of 2017 alongside a major update to the Health Mate App and launch of HIPAA-compliant Patient Care Platform.

Nokia brand replaces Withings

“Nokia is a powerful global brand that is synonymous with innovation, connectivity and great design,” said VP of Digital Health at Nokia, Cedric Hutchings. “Withings joined Nokia because we share a vision to inspire individuals to take control of their own health. With the full power of a brand recognized for trust, reliability and quality, we will reach more people and impact more lives to help the human family be healthier together.”

To bring the biggest impact with Withings already-great line of products, Nokia will be re-launched with Nokia branding. This includes Withings trackers, blood pressure monitors, connected scales, home cameras, and thermometers. We’ve done reviews of several of the devices that’ll be rebranded, including the following:

• Thermo thermometer Review
• Body Cardio smart scale Review
• Steel HR Watch first impressions
• Activite watch Review
• Smart Hairbrush first impressions
• Activite Pop
• Go tracker hands-on

The rebranding will not be limited to the list above. This will be an entire portfolio rebrand – everything that’s still being manufactured and sold with Withings brand will be re-branded with Nokia’s logo.

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