Times are changing at Citizen Watch

Steve’s breakdown: There’s a brandy-new Chief Digital Officer in addition to their president being named president of Bulova Corporation too. Looks like movement at the top so what’s next?

NEW YORKNY: Furthering its leadership role in the industry, Citizen Watch America announced today that it will continue to invest significantly in digital to transform the customer experience across myriad touchpoints and channels for all its brands, which include Citizen, Bulova, Caravelle, Frederique Constant, and Alpina. This year CITIZEN is about to embark on the launching of a new ERP and a new Product Information System that will bring its portfolio of brands to the forefront of business technology.  These new infrastructure systems will help CITIZEN streamline its back-office operations and add efficiency to their new warehouse management system that was installed at its corporate headquarters in Torrance, California last year.  As part of this digital and technology investment Citizen Watch America has appointed, Barbara Garces as its first Chief Digital Officer, reporting to Jeffrey Cohen, President.

In this new role, Garces will lead the development and implementation of the company’s comprehensive digital strategy, which will include the leveraging of emerging technologies and platforms.

Cohen explained: “Barbara’s wealth of experience in digital, B2B and B2C ecommerce, and strategic leadership makes her the perfect person to enhance our capabilities and identify new opportunities.”

Prior to joining Citizen, Garces led digital teams at Ralph Lauren, Godiva Chocolatier, and The Metropolitan Museum of Art.

About Citizen Watch America
Citizen Watch America represents the sales and marketing for Citizen Group within the U.S., Caribbean and Latin American markets. The brands included within Citizen Watch America are Citizen, Bulova, Frederique Constant, Alpina, and Ateliers deMonaco.

As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly.  We operate in over 130 countries across the world.  Since our founding in 1918, we have continued to explore new possibilities of a watch through our constant development from the world’s first light-powered technology, Eco-Drive, to the state-of-the-art satellite wave watch, based on our belief, “Now is the time to start to make the world better,” summarized in our brand statement, “BETTER STARTS NOW.”  CITIZEN will continue to push the boundaries for the future of watches.

Founded by Joseph Bulova in 1875 and headquartered in NYC, Bulova remains an iconic brand at the forefront of today’s timepiece industry – forever pursuing a profound history of firsts; with eight international offices and distribution in 65 markets, Bulova’s distinguished portfolio includes Bulova, Caravelle, Wittnauer watches, as well as licensed Harley-Davidson® Timepieces by Bulova watches, Frank Lloyd Wright® Collection watches and clocks, and Bulova Clocks.

Frederique Constant is a watch manufacturer based in Plan-les-Ouates, Geneva, Switzerland involved in all stages of watch production, from initial design to final assembly and quality control. Frederique Constant watches are defined by their high quality and differentiation and precision in design and manufacturing; the brand was the first to introduce a Swiss made Horological Smartwatch.

Alpina, the original Swiss sport watch since 1883, is a fine watchmaking manufacture based in Geneva, Switzerland with a mission to design and engineer luxury sport watches that operate with the greatest precision and reliability possible in the most demanding sporting environments.

Thanks to its faithfulness to the noblest criteria of haute d’horlogerie as well as a passion for mechanical innovations, Ateliers deMonaco won its place amongst the rare and recognized independent watch manufactures. Since 2008, Ateliers deMonaco has offered contemporary beauty, elegance and a spirit of excellence.


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