Anthropology’s new look & feel: What about advertising?
Steve’s breakdown: Makers one wonder what the next steps are. Check with their CMO, Susy Korb, at 215-564-2313.
PHILADELPHIA, PA: Anthropologie’ s experiential retailing concept takes center stage under its new store banner, Anthropologie & Co., with the first-ever location now open in Walnut Creek, Calif.
The 30,000-sq.-ft. store is a visual treat, and features fully decorated showrooms, filled to the brim with custom furniture.
It includes a dedicated shoe salon, limited-edition apparel collections, a beauty department with items curated from cult favorites to emerging brands, and 12 fully-furnished vignettes of bedrooms, living rooms and dining rooms. In also has in-store design center.
Anthropologie’s two sister banners — wedding specialists BHLDN and the garden- and outdoor living-focused Terrain — have their own dedicated shops in the store.
A second Anthropologie & Co. location is due to open in November, at Stanford Shopping Center in Palo Alto, California. This one will include a restaurant from the The Vetri Family restaurant group, which was acquired by Anthropologie’s parent company, Urban Outfitters, last year.