110% fits into a new CMO

110% fits into a new CMO

Steve’s breakdown: We got a quick weekend post here just in case you were looking. Cheers!

PONTE VEDRA BEACH, FL: 110%, the creator of the rapidly growing innovative line of Compression + Ice gear, has added Megan Russell as ‘a perfect fit… as 110%’s new CMO.’ Russell brings seven years of experience gained at Penguin Brands, where she served as Executive Vice President. She managed all marketing and product development for the successful multi-brand consumer goods company.

“The 110% team is comprised of superstars – amazing athletes who are supremely qualified to excel in their roles,” said Russell. “I am here to provide leadership as the team experiences intense growth across marketing and sales channels, including the specialty retail channel.”

Russell is a firm believer in the 110% brand as she has seen, first-hand, the improvement it has made in her life. She suffered from a bad accident that left her with chronic knee pain, and the Blitz Knee Sleeve enabled ‘the first time she had no knee pain and uninterrupted sleep in years.’

“Megan brings years of knowledge and insight from the athletic space, said David Green, CEO of 110%. “Not only is she dedicated to the brand, she is also passionate about athletes and truly enhancing their lives. With her expertise and guidance, we are going to bring 110% to as many specialty retailers as possible.”

In 2008, Megan Russell was awarded the SportsOneSource SGB 40 under 40’s coveted award. Her successful career began in advertising agencies where she worked on everything from sporting goods to scotch whiskey. One of her clients was Penguin Brands, and when they purchased a small reflective vest company called Nathan, they hired Russell as Director of Marketing to rebrand and launch a technical running accessory offering.

During her time there, she quickly rose to Vice President over all Penguin Brands’ consumer brands where she oversaw all sales, marketing and product. She was also responsible for launching Nathan internationally and taking the brand to over 25 markets.




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