3VR Appoints New Chief Marketing Officer
Steve’s breakdown: This is a BtoB surveillance account but the technology looks to be something much bigger. I’d get in there sooner than later. The featured video will give you a better idea how the system works.
SAN FRANCISCO, CA: 3VR, the video intelligence company, today announced the addition of Chief Marketing Officer Joe Boissy to the company’s leadership team.
Boissy joins 3VR from IBM where he was director of go-to-market strategy and industry marketing for WebSphere enterprise software. Boissy, with more than 20 years of technology marketing experience, previously served as vice president of worldwide marketing for ILOG, a supplier of business rule management systems, where he guided the company on a double-digit growth path resulting in an acquisition by IBM in July 2008.
“Joe joins 3VR at a pivotal time in our growth,” said Al Shipp, CEO of 3VR. “His impressive track record of taking products to market and executing campaigns across a range of industries and geographies will be tremendously valuable as we pursue new opportunities both at home and abroad.”
Prior to ILOG Boissy ran product marketing and product management at SunGard Trading and Risk and at Infinity Financial Technology, which was acquired by SunGard in 1997. He began his career at Paris-based Diagram Financial Software, now part of Thomson Reuters.
“Until recently video assets were a largely untapped goldmine of security and business intelligence data,” said Joe Boissy. “Security industry innovators like 3VR have turned that on its head by enabling businesses in a variety of industries to easily manage, search, analyze and draw actionable conclusions from their video data, leading to better business decisions and faster investigation times.”
About 3VR: 3VR, the video intelligence company, enables organizations to search, mine and leverage video to bolster security, identify and mitigate fraud and better serve customers. 3VR’s Video Intelligence Platform (VIP) allows video surveillance systems to reach their true potential and deliver a measurable and sustainable return on investment. 3VR is the video surveillance standard for hundreds of global customers, including leading banks, retailers, governments and law enforcement agencies and owns CrimeDex, an online community of more than 3,000 fraud, loss prevention and law enforcement professionals dedicated to stopping crime. Based in San Francisco, CA, the company is privately held with funding from DAG Ventures, Focus Ventures, In-Q-Tel, Kleiner Perkins Caufield & Byers, Menlo Ventures and VantagePoint Ventures. 3VR is one of the fastest growing U.S.-based private companies, according to Inc. magazine. In addition, the company has won numerous other accolades including a 2011 Security Products magazine product of the year award and 2011 Top 30 Technology Innovations award from Security Sales & Integration magazine. For more information, please visit www.3vr.com.