Account Change Prediction: Real Estate platform,

Account Change Prediction: Real Estate platform,

Steve’s breakdown: You don’t just bring in the global head of advertising from Paypal who was also with mcgarrybowen when they won an Effie award for their Droid campaign and don’t shake it ALL up.

Expect an account review in the coming months.

LOS ANGELES, CA: Proffer, a new real estate platform poised to reinvent the industry, announced today Lee Roth, former global head of advertising, media, and agencies for PayPal, has joined its team as Chief Marketing Officer. Roth joins top Los Angeles real estate developer Jay Belson,’s Ari Gati, and luxury goods expert Mitch Anderson as they launch an innovative agent-free approach to home buying/selling designed to meet the needs of the modern client.

“I absolutely love an industry disruptor, and Proffer is certainly that,” said Roth. “It is just the thing to take the real estate industry out of the past and into the future. I am very much looking forward to sharing this amazing new platform with the public and I am honored to be a part of it.”

Having worked with companies like PayPal, IBM, and Droid/Verizon, Roth is no stranger to leading groundbreaking campaigns that shake up an industry. As the former Account Managing Director at mcgarrybowen, a former AdAge Agency of the Year, Roth oversaw the Effie award-winning Droid launch campaign. Later, Roth led as the Director of Integrated Marketing at The Coca Cola Company, where he was responsible for communication strategies for vitaminwater, POWERADE, and smartwater. Most recently, Roth was responsible for igniting global awareness for PayPal.

“Because we are launching a completely new concept in real estate, we knew we needed a CMO with a proven track record for success with equally disruptive companies–Lee fits the bill in every way imaginable,” said Gati, CEO of Proffer. “He’s worked with dozens of iconic brands, from Disney to Starbucks to Nike…the list goes on and on. We know he will be an incredible asset to our team, and we are lucky to have him on board.”

Proffer will officially launch in early 2017. The game-changing platform aims to liberate people from the antiquated (and expensive) real estate system currently in use by empowering clients with a simple and transparent peer-to-peer model that requires no agent, no hefty fees, and no hassle.

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