ArcadeAttire.com slips on new CMO
LOS ANGELES, CA: ArcadeAttire.com, the innovative online shopping destination, announced today the appointment of Phil Dzidah to Chief Marketing Officer. Mr. Dzidah will join ArcadeAttire.com on December, 10, 2015, reporting to CEO Laura Beaulieu. Mr. Dzidah joins from Hyphy Energy Drink Corp. and 456 GLOBAL Ltd, where he serves as the SVP of Global Digital Marketing. In this role, he has responsibility for global strategy, management, and revenue, for digital channels, including web, mobile, digital marketing, and social. In managing 456 Global global digital business team, he oversees digital experiences for 8 global brands.
“With our recent reorganization into global business units, we needed a world class global marketer who thinks big and out of the box,” says Laura. “Phil’s strong leadership skills, product positioning experience, and innovative and creative approach to marketing will ensure our creative business continues its exceptional growth.”
ArcadeAttire.com is an innovative online shopping destination offering its members special access to the most inspiring merchandise and experiences all at insider prices. ArcadeAttire.com opens a window every day to the exceptional as it continually searches the world for the most coveted brands and products, including fashion and accessories for women, home decor; and unique pieces of art sourced from all over the world. The online store is easy to navigate. Selected items are stored in the online shopping cart for easy checkout and shipping.
Prior to 456 Global Ltd, Mr. Dzidah was the Marketing Director at Hyphy Energy Drink Corp. He also spent several years at different tech-based advertising agencies in New York, Los Angeles and Ottawa. “My goal with this site is to create the ultimate online shopping experience, welcoming users into the world of ArcadeAttire.com and bringing a personalized experience to each individual. Constantly bringing new innovations to the brand is something that continues to be very important to me,” said Phil Dzidah.
The site will also feature an online magazine called Bred or Survival, a source of discovery for all things fashion forward in the near future. The digital magazine and user-generated social content will give a behind-the-scenes look at different brands included with archives, interviews with celebrities and influencers, and sneak peeks at upcoming collections from different brands across the globe.