AXA hires 1st CMO

Steve’s breakdown: Whenever a company creates a position like CMO, there’s going to be continued changes. The 800 lbs. gorilla campaign has ended so expect something new coming.

NEW YORK, NY: AXA Equitable Life Insurance Company today announced it has named Amy J. Radin to the newly created position of senior executive vice president and chief marketing officer. The appointment, confirmed by the board of directors Feb. 9, reflects the company’s commitment to marketing and communications as critical engines of growth, brand awareness, and customer centricity – key elements behind the company’s strategic goals.

Radin, most recently chief innovation officer at E*Trade Financial Corp., reports to Mark Pearson, chairman and chief executive officer of AXA Equitable. She also becomes a member of the executive committee led by Pearson, expanding the group to seven.

“We are fortunate to have an individual of Amy’s caliber and experience join our top leadership team,” Pearson said. “Marketing and communications are central to our plans to build the AXA Equitable brand around the customer experience. Amy clearly brings a wealth of expertise to this effort, along with a track record of success in customer-focused initiatives throughout her career.”

Radin will work closely with the Retirement Savings and Financial Protection & Wealth Management divisions to develop and implement strategies aimed at growing the business as well as enhancing the customer experience.

Prior to her time at E*Trade, Radin led marketing, digital and customer service initiatives at Reader’s Digest Association, Inc. and spent nine years at Citigroup, Inc., most recently as an executive vice president of the Global Consumer Group where she led numerous marketing, innovation and digital transformation efforts. Before joining Citi, she served as an executive with broad marketing and customer engagement responsibilities at Dime Bancorp as well as the American Express Company. She holds a Master of Business Administration from The Wharton School and a Bachelor of Arts degree from Wesleyan University.

Reporting to Radin is Stacy Braun, senior vice president, strategic marketing solutions, and Marcia Tierney, senior vice president, corporate communications. Both positions formerly reported to Richard V. Silver, senior executive vice president, chief legal officer, chief administrative officer, and also a member of the executive committee.

About AXA Equitable In business since 1859, AXA Equitable Life Insurance Company (NY, NY) is a leading financial protection company and one of the nation’s premier providers of life insurance and annuity products, as well as investment products and services through its affiliates, including, AXA Advisors, LLC. The company’s products and services are distributed to individuals and business owners through its retail distribution channel, AXA Advisors and to the financial services market through its wholesale distribution channel, AXA Distributors, LLC.

AXA Equitable, a subsidiary of AXA Financial, Inc., is part of the global AXA Group, a worldwide leader in financial protection strategies and wealth management. “AXA Group” refers to AXA, a French holding company for an international group of insurance and financial services companies together with its direct and indirect consolidated subsidiaries. For more information, visit www.axa-equitable.com.

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