Back to Nature bring in Mondelez exec as CMO

Screen Shot 2015-11-10 at 2.59.57 PMSteve’s breakdown: Oh boy! A Mondelez guy at some wholesome unsuspecting cookie company. Will there be bodies found? Either way, this guy’s going to make some waveband it’s a good call to make.

NAPLES, FL: Back to Nature Foods Company, a foods industry leader for more than 50 years, today announced the appointment of Daniel Anglemyer as Chief Marketing Officer, effective November 2015. In this role, Anglemyer will be responsible for the strategic development, planning and execution of Back to Nature and SnackWell’s marketing initiatives. Under his leadership, Back to Nature Foods Company’s marketing, research and development, and quality assurance departments will work collaboratively to strengthen both the Back to Nature and SnackWell’s brands and ensure they are well-positioned to experience continued growth as the company expands product offerings and product categories.

Back to Nature

Anglemyer brings nearly 20 years of brand and marketing experience to his new role at Back to Nature Foods Company. Prior to joining the company, Anglemyer was Director of Sales Planning and Strategy at Mondelez International’s Nabisco Snacks Division. In this role he institutionalized commercial communication processes throughout North America benefiting Nabisco’s new product launches. He also directed all facets of Mondelez’s portfolio of Biscuit Brands in Channels and Multipacks.

“Dan is a seasoned marketing executive whose leadership skills, expertise and proven track record will play a key role in accelerating our marketing efforts and helping us continue to grow the Back to Nature brand,” said Vincent Fantegrossi, President and Chief Executive Officer, Back to Nature Foods Company.

Daniel has been brand manager and brand director for numerous cookie and cracker brands, including Back to Nature from 2008 through 2010. During this time, Daniel engineered a strategic, non-traditional revitalization of the Back to Nature brand.

“I am super excited to join Back to Nature and look forward to creating a world-class brand which disrupts conventional food companies by meeting evolving consumer needs better, faster, and more completely than anyone in the marketplace,” Anglemyer said. “A small group that’s committed can do amazing things, and that can be seen from the work the present team has done.”

About Back to Nature

Since 1960, Back to Nature’s mission has been to provide everyday foods that are simply delicious, simply good. The Back to Nature brand is committed to creating delicious and flavorful recipes inspired by nature by carefully selecting ingredients to create great-tasting, affordable products that everyone can enjoy. Back to Nature products represent a wide range of categories, including cookies, crackers, nuts and trail mixes, granola, juices, soups, and cereals. Back to Nature has made a commitment to obtain Non-GMO product verification or USDA organic certification for all of products by 2016. For more information, please visit http://www.backtonaturefoods.com/.

About SnackWell’s

Founded in 1992, SnackWell’s was a pioneer in the low-fat snack category and offers better-for-you snacks, including cookies, minis, and pretzels. SnackWell’s products are perfect for on-the-go consumers who want a healthy but delicious snack option. SnackWell’s has recently reformulated its products and are now without high fructose corn syrup, partially hydrogenated oil, artificial flavors, or colors. For more information, please visit www.SnackWells.com.

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