Big changes at Nike including new CEO at Converse

Converse RattiSteve’s breakdown: There’s lot of potential opportunity with all this movement going on. Check out the changes about half way down this post. I’m thinking Converse!

BEAVERTON, OR: Nike on Thursday announced changes in its upper ranks.

The most notable shift is the creation of a new role for Jeanne Jackson, who had been president of product and merchandising for the company. In the new management scheme, Jackson will become a senior strategic adviser to CEO Mark Parker.

Jackson joined Nike in 2009 as president, direct to consumer, reporting to Parker. She is a veteran retail executive, having served as CEO of, Gap Inc. and Banana Republic. She is also a regular on lists ranking the most powerful women in business.

Her appointment comes in a year of transition for Nike. Co-founder Phil Knight will step down as chairman of the board later this year and has recommended that Parker take his place. Even if that happens, Parker is expected to remain CEO.

Nike has also announced an aggressive goal of hitting $50 billion in sales by 2020. Sales last year were $30.6 billion.

In addition to Jackson’s new role, Nike announced a slew of changes involving other executives, including:

  • Michael Spillane, who will take over Jackson’s previous role as president of product and merchandising. He had been vice president and general manager of footwear.
  • Elliott Hill, who will become president of geographies and integrated marketplace, overseeing wholesale and direct to consumer businesses. Hill is currently president of geographies and sales.
  • Heidi O’Neill, who will become president of direct to consumer. O’Neill previously was vice president and general manager of Nike’s women’s business.
  • Davide Grasso, who will become president and CEO of Converse. Grasso had been chief marketing officer.
  • Greg Hoffman, who will take over for Grasso as CMO.

Two executives are leaving Nike as part of the shuffle. Christiana Shi, who had been president of direct to consumer, will retire in September; and Jim Calhoun, who is president and CEO of Converse. Calhoun is leaving to “pursue other interests,” according to Nike.


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