Bob’s Discount Furniture restructuring marketing department

Steve’s breakdown: Does this mean Bob won’t be in those awfully TV ads? Maybe. At least this is an opportunity to grab this $32 million account.

MANCHESTER, CT: Bob’s Discount Furniture is expanding and revamping its marketing department and has named industry veteran Steve Nesle as chief marketing officer to head the group.

With 73 existing stores and more on the way, Bob’s hit the $1 billion milestone last year. To keep pace with its fast growth, Bob’s is restructuring its marketing department and supporting it with new talent. The furniture retailer’s existing departments such as strategy and analytics, digital, social media and e-commerce, production and creative departments are combining into one cohesive marketing department.

Nesle had been consulting with Bob’s for a year prior to his appointment and previously held executive creative leadership roles within Deutsch, DDB, McCann Worldgroup and Digitas as well as other agencies.

“Integrating marketing functions under one umbrella will help ensure that ideas flow easily across functions and can bubble up from anywhere,” said Nesle. “This is an exciting and pivotal time for Bob’s and the entire furniture retail space. I’m thrilled to be joining this great team.”

The furniture retailer also brought Adam Kasper on board as vice president of marketing. He had previously worked for Havas Media as its North American chief media officer, overseeing 300 people across all of Havas’ U.S. offices.

Stacey Karagiannis, vice president of e-commerce, will partner with Kasper in the newly combined marketing department.

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