Box has its 1st CMO & 2 new GMs

Screen Shot 2016-08-26 at 12.25.31 PMSteve’s breakdown: And those GMs are global sales positions. In other words, these guys are gearing up. They have 67,000 LinkedIn and 71,000 Twitter followers but what about advertising? I see branding but no advertising. Seems that’s next! Make that call.

REDWOOD CITY, CA: Box, Inc., a leading enterprise content management platform, today announced the appointment of Carrie Palin as the company’s first Chief Marketing Officer and named Lesley Young and Tom Addis as the company’s senior sales leadership. Lesley Young will be Senior Vice President and General Manager of Global Commercial and Online Sales Operations and Tom Addis will be Senior Vice President and General Manager of Global Field Operations. Together, Ms. Palin, Ms. Young and Mr. Addis will lead Box’s integrated go to market strategy and operations, further bolstering the company’s leadership as it focuses on growing market share and expanding its addressable market.

“At Box, we strive to make it easier than ever for people to work together and connect with the information they need, and we’re assembling a world leadership team to help realize our vision,” said Aaron Levie, co-founder and CEO of Box. “Carrie brings a wealth of enterprise experience to Box and will be key in fueling the next stage of our growth. Lesley and Tom have both made significant contributions to Box, each playing a critical role in scaling Box to a more than $300 million revenue company and a leading enterprise content platform with 62,000 customers globally. We’re thrilled that both Lesley and Tom are taking on expanded global roles.”

Senior Executive Leadership to Fuel Enterprise Growth

As part of Box’s extended management team, each of these leaders will bring valuable experience to the company’s key growth areas.

Carrie Palin, Senior Vice President and Chief Marketing Officer

Ms. Palin joins Box with 20 years of enterprise marketing and sales experience. Most recently, she was the Vice President of Marketing for IBM’s Cloud Data Services and Analytics Software. Prior to IBM, Ms. Palin had a distinguished career at Dell, where she helped lead various marketing groups during her 15-year tenure, including leading the global team responsible for transforming the digital demand generation model at Dell.

Lesley Young, Senior Vice President, GM of Global Commercial and Online Sales Operations

For the past 5 years, Ms. Young has held the role of Senior Vice President of Corporate Sales at Box where her responsibilities included leading the strategy and execution for the SMB and Mid-Market sales segments, the Renewals sales team, and the Sales Operations team as well as driving demand strategy and pipeline development efforts. Ms. Young has more than 15 years of experience in high growth pre and post IPO venture-backed startups. Prior to Box, she held senior executive roles at MySQL, Informatica and Remedy Corporation.

Tom Addis, Senior Vice President, GM of Global Field Operations

Most recently, Mr. Addis served as Senior Vice President of Enterprise Sales at Box where he led the operations and expansion of the company’s Enterprise Sales organization in North America. Prior to joining Box, Mr. Addis held a variety of sales leadership roles at, as well as Siebel Systems and IBM. He has over 20 years of experience in growing and managing large enterprise customer relationships, having overseen sales organizations at some of the software industry’s largest and most well respected companies.

Building on a record fiscal 2016, in the first quarter of fiscal 2017 Box added over 5,000 new paying customers, growing its paying customer base to 62,000 businesses, including 59% of the Fortune 500. In Q1, the company added or significantly expanded deployments with leading enterprises like Brooks Brothers, Daniel J. Edelman, Los Angeles International Airport, The Whirlpool Corporation, TUV Rheinland and Unicef UK. Box also recently announced that it was named a Leader in The Forrester Wave™: Enterprise File Sync and Share Platforms, Cloud Solutions, Q1 2016 report by Forrester Research.

About Box

Founded in 2005, Box (NYSE:BOX) is transforming the way people and organizations work so they can achieve their greatest ambitions. As a leading enterprise content management platform, Box helps more than 62,000 businesses, including General Electric, KKR & Co., P&G and The GAP securely access and manage their critical information in the cloud. Box is headquartered in Redwood City, CA, with offices across the United States, Europe and Asia. To learn more about Box, visit


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