BtoB Lead: Riverbed gets CMO
Steve’s breakdown: They spent about $2 million and dumped the “Think Fast” tagline along with the agency that created it. Here a company description from their website:
“Riverbed is the leader in application performance infrastructure, providing solutions for end-to-end application visibility, optimization, and control in hybrid IT environments”
SAN FRANCISCO, CA: US-based company Riverbed Technology appointed Subbu Iyer as senior vice president and chief marketing officer reporting to Jerry M. Kennelly, chairman and CEO. Iyer will focus on improving Riverbed’s market position in existing and new markets, streamlining Riverbed’s go-to-market approach, and increasing the relevance and recognition of the Riverbed brand.
His responsibilities span corporate marketing and communications, web/digital marketing, strategic and products marketing, channel marketing, demand generation and campaigns, and global field marketing. He joins Riverbed from EMC, where he was senior vice president of Global Product Marketing and focused on storage, converged infrastructure, big data and hybrid cloud products.