BtoB: Tangoe’s new CMO and comm issue

Tangoe RattiSteve’s breakdown: These guys have a communication problem! Just go to their website and try to understand what they do. Someone has to fix this and maybe the new CMO may bring help.

ORANGE, CT: Tangoe, Inc. (NASDAQ: TNGO) announced that Sidra Berman has joined the company as Chief Marketing Officer (CMO) reporting directly to acting CEO, James Foy. Berman brings 20 years of experience specializing in innovative go-to-market strategies that resulted in significant revenue and product line growth marketing to enterprises. Prior to joining Tangoe, Berman served as Vice President of Marketing for Savi Technology where she was charged with overhauling the go-to-market strategy and repositioning of an RFID hardware defense contractor to a solutions company serving the Big Data supply chain needs of Fortune 1000 companies. During Berman’s tenure at Savi, the company won numerous awards including Company of the Year and IoT Product of the Year.

“We are excited to have Sidra on board to help Tangoe execute on its vision to transform how the enterprise manages the cloud and mobile estates,” said James Foy, Chief Executive Officer (acting), Tangoe. “Her successful track record and stellar results transforming the marketing functions at leading technology companies gives us a competitive advantage that will help us continue to grow and market the Matrix platform to be the leading solution enabling enterprises to better manage the control and expense of the full IT landscape.”

At Tangoe, Berman is responsible for all of the company’s marketing programs, including global go-to-market strategy, market analysis, lead generation programs, branding, digital, and overall positioning. Prior to Savi, she was the Vice President of Marketing and Inside Sales for Clarabridge, a high-growth Software-as-a-Service company focused on Big Data and text analytics targeting Fortune 2000 organizations. During her tenure at Clarabridge revenue doubled and new customer acquisition increased 50 percent. Prior to Clarabridge, Berman served as Director of Product Marketing and Strategy for Deltek, where she grew revenue through overall portfolio growth from target markets, increasing market share from successful product launches.

“Tangoe’s drive to execute on its vision of innovation is poised to redefine the strategic value of ITEM,” said Sidra Berman, Chief Marketing Officer, Tangoe. “I am thrilled to join a best-in-class organization and executive team that is laser focused on delivering extraordinary value and support to its large customer base. Tangoe’s telecom expense management heritage has translated into helping organizations better define, manage, and analyze the impact cloud and mobile technologies have on employees, partners, and customers.”

Berman holds a Bachelor’s degree in political science from Tufts University and an MBA in marketing and finance from the University of Maryland.

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