Steve’s breakdown: Two things:

1) With this hire comes a social media agency. That said, big marketing thinking, we believe, is the way to approach the new guy.

2) The logos featured are the clients of Buzztime and handling this account might be a good way to get introduced.

CARLSBAD, CA: NTN Buzztime, Inc., a provider of bar and restaurant entertainment, announced the appointment of Barry Chandler as its new Chief Marketing Officer.

According to a release, in his new role, Chandler will drive Buzztime’s marketing services and platform for the benefit of its clients, which include national restaurant chains like Buffalo Wild Wings, Boston Pizza, Black Angus, and Beef O’ Brady’s. Chandler will lead all the company’s marketing efforts with special focus around content marketing and social media. Buzztime also acquired Chandler’s social media agency, Chandler Interactive, including its media properties, thebarblogger.com and manageyourbar.com.

Social media and online engagement have had a tremendous impact on the bar and restaurant industry in the last decade, while attracting new customers and extending their stay at a given location has become increasingly challenging. With Chandler’s hire, Buzztime clients will now be able to maximize their online presence while using advanced social media, email and content marketing to more effectively market about Buzztime games, events, and other promotions and drive Buzztime’s value proposition as a great tool for smarter bars.

“We are extremely pleased that Barry will be joining Buzztime as our new CMO Barry has a rare blend of sophistication around social media and content marketing coupled with real world experience and expertise in the bar and restaurant industry. Based on that and the consulting work he has done with us over the past five months, we are confident that his expertise will accelerate our transformation from Buzztime Classic to our NextGen products and services,” said Jeff Berg, Buzztime’s Chairman and Interim CEO.

Chandler joins Buzztime with 19 years of experience in hospitality services under his belt. In 2004, he founded Ireland’s first and only online business-to-business consulting website for the hospitality industry. In more recent years, Chandler founded Chandler Interactive to help restaurants and bars attract more customers through the latest advances in marketing technology.

More information: www.buzztime.com

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