Steve’s breakdown: They are talking about taking the brand to the next level. Sometimes that’s just press release talk and sometime it’s real. Make the call and find out. BTW: This account includes sites such as CafePress.com, CanvasOnDemand.com, GreatBigCanvas.com, Imagekind.com, InvitationBox.com, and Logosportswear.com. Go get’em

LOUISVILLE, KY: CafePress Inc. PRSS +0.94% , The World’s Customization Engine(TM), today announced that Joe Schmidt has been elevated to the role of Chief Marketing Officer, effective May 3, 2012. Schmidt previously held the role of Senior Vice President, Retail Markets.

Schmidt joined CafePress in September 2010 with the acquisition of Canvas On Demand. Recognized as a valuable addition to the management team, Schmidt quickly took on a larger corporate strategy position and played a key role in leading the Company towards its successful growth in 2011.

“I knew from day one that the acquisition of Canvas On Demand was about much more than improving our art business, it was also about bringing powerhouse management to CafePress,” comments Chief Executive Officer, Bob Marino. “I’m thrilled to have Joe in the role of Chief Marketing Officer. There is truly no one better suited to lead this brand to its next level of success.”

“I’m honored to accept the role of Chief Marketing Officer for CafePress,” said Schmidt. “Placing an entrepreneur like me in a leadership position clearly states this company’s dedication to innovation and creation. I’m very excited to help drive CafePress’ vision as the world’s customization engine.”

Prior to CafePress Inc. Schmidt co-founded and served as President of Canvas On Demand. Prior to that, Schmidt served as the Director of Sales and Marketing at Art.com Inc. He earned a B.S. degree in entrepreneurship from Ball State University, and an M.B.A. from Boston College.

About CafePress:

CafePress is The World’s Customization Engine(TM). Launched in 1999, CafePress empowers individuals, groups, businesses and organizations to create, buy and sell customized and personalized products online using the company’s innovative and proprietary print-on-demand services and e-commerce platform. Today, CafePress’ portfolio of e-commerce websites include CafePress.com, CanvasOnDemand.com, GreatBigCanvas.com, Imagekind.com, InvitationBox.com, and Logosportswear.com.

Source: