Cengage Learning’s new CMO & CCO
Steve’s breakdown: Cengage Learning has 2 billion in sales and barely advertises. In fact, there’s no AOR.
These two new guys need to see what they could do with some smart digital marketing.
BOSTON, MA: Cengage Learning CEO Michael Hansen today announced the appointment of two industry leaders to head the company’s strategic communications and marketing activities. Sandi Kirshner has taken on the newly created role of Chief Communications Officer, while Sharon Loeb will serve as Chief Marketing Officer.
“As we continue our work to transform student learning and success, it is essential that we have strong leadership in place guiding our communications and marketing,” said Michael Hansen, Chief Executive Officer, Cengage Learning. “I am very happy to announce Sandi Kirshner as our new Chief Communications Officer. Sandi has had an enormous impact since joining Cengage Learning nearly three years ago and I’m confident that she will continue to bring her passion for improving education to her new role.
“I am also happy to announce Sharon Loeb as our Chief Marketing Officer. She brings to Cengage two decades of experience in the industry and will play a critical role in the overall growth strategy of our company,” continued Hansen. “Under the guidance of Sandi and Sharon, I expect our customers and external partners will see an even stronger vision for Cengage Learning that embodies our commitment to the power and joy of learning.”
In her new role as Chief Communications Officer, Sandi Kirshner is responsible for all integrated company communications and branding, reporting to Michael Hansen. Sandi most recently served as the company’s Chief Marketing Officer and has deep experience developing and implementing branding, messaging and campaigns that produce maximum impact while building relationships with key stakeholders – including students, faculty, authors and thought leaders. Sandi joined Cengage Learning from Pearson, where she held several senior leadership roles. She will continue to serve on the Executive Team.
As Chief Marketing Officer Sharon Loeb will also serve on the Executive Team, reporting to Kevin Stone, Chief Sales and Marketing Officer. Sharon has nearly 20 of experience in the industry leading teams with a highly integrated, customer-centric and data-driven approach. Most recently she served as the head of McGraw-Hill’s Higher Education Marketing group. Prior to that, Sharon was Senior Director of Strategic Marketing for McGraw-Hill Higher Education, where she led the marketing communications across several business units.
About Cengage Learning
Cengage Learning is a leading educational content, technology, and services company for the higher education and K-12, professional and library markets worldwide. The company provides superior content, personalized services and course-driven digital solutions that accelerate student engagement and transform the learning experience. Cengage Learning is headquartered in Boston, MA with an office hub located in San Francisco, CA. Cengage Learning employees reside in nearly 40 different countries with company sales in more than 125 countries around the world. For more information, go to: www.cengage.com.