Centerplate promotes marketing VP to CMO
Steve’s breakdown: The sports, entertainment & hospitality industries are all part of the Centerplate business which gives this client what I call “Case Study-ability.” If you’re handling this client, you can use their case study to pitch hundreds of accounts. Now that’s how a new biz guy thinks!!
STAMFORD, CT: Centerplate, the leading hospitality partner to North America’s premier sports, convention and entertainment venues, has announced the promotion of marketing leader Bob Pascal to Chief Marketing Officer for the company.
As CMO, Pascal will oversee all marketing and communications functions for Centerplate as the company continues its drive to innovate and reinvent the event hospitality industry. Pascal’s portfolio of responsibilities will grow to include consumer intelligence, engagement marketing, emerging technology, and sponsorship activation.
While previously serving as Centerplate’s SVP of Marketing, Pascal took charge of new business development, facility design, and culinary concepts, in addition to his marketing duties. He has been a key figure in developing the company’s growth through strategic and innovative hospitality concepts at North America’s most recognizable venues and gatherings. Active in several professional and civic organizations, Pascal is a recognized resource regarding trends in the event industry; he is frequently called upon for trade and mainstream media stories as well as speaking engagements at industry and academic conferences.
In making the announcement, Des Hague, President and CEO of Centerplate, commented, “Bob is a world-class strategist with a wealth of experience in both consumer and business marketing. We are extremely fortunate to have someone with his knowledge and enthusiasm leading our company’s marketing strategy; and, he will be able to make an even greater impact on the continued success of Centerplate in his new position.”
“This is a thrilling opportunity. I am extremely honored to be in a position to help such an outstanding organization grow, innovate, and reinvent its entire industry,” Pascal said. “It is a privilege to work with Centerplate’s exceptional teammates and client-partners to develop new strategies and programs—for engaging with guests to enhance the overall event experience, and in building the brands and businesses we serve.”
Pascal brings more than 15 years of marketing expertise to his new position. Prior to joining Centerplate, Pascal garnered a decade of experience in the consumer packaged goods and financial services industries. He holds an M.B.A. in Marketing and International Business from the Stern School of Business at New York University, and a Bachelor of Arts from Davidson College.
Centerplate crafts and delivers “Craveable Experiences. Raveable Results.” in 250 prominent sports, entertainment and convention venues across North America. Centerplate has provided services to 12 Super Bowls, 20 World Series, the South Beach Wine and Food Festival, Art Basel Miami Beach, 15 official U.S. Presidential Inaugural Balls and the largest plated dinner in history at the Alpha Kappa Alpha Centennial Celebration. Visit the company online at www.centerplate.com