Ceva Appointes Director of Marketing, Companion Animals
Steve’s breakdown: Look, it’s a pharma company for animals. Luckily they don’t have the regulatory restrictions the people pharma folks have so if you want to break into the business, here’s a great starting point.
LENEXA, KS: Ceva Animal Health today announced that Steve Hoffman, a 17-year veteran of the animal health business, has joined the company as Director of Marketing, Companion Animals. Hoffman reports to Brad Butler, Ceva’s Chief Operations Officer.
“Steve has an established track record of successful product launches and extensive brand management experience. He knows the veterinary profession and has an intuitive understanding of the pet-owning public. He is a strong leader and his expertise and contacts in the industry will be invaluable as we continue to grow,” said Craig Wallace, Chief Executive Officer of Ceva’s North American Zone.
Hoffman will have responsibility for the strategic planning and execution of all companion animal health products and related campaigns and management of the companion animal marketing team.
“I am pleased to join Ceva, a fast-growing company with a bright future that has much to offer both the veterinary profession and the pet-owning public. It’s a unique opportunity to nurture existing brands, set the stage for new ones, and develop a first-class team,” said Hoffman.
Hoffman was formerly Senior Associate Director, Pet Marketing, for Boehringer Ingelheim Vetmedica. Prior to that position he was Director of Marketing for Fort Dodge Animal Health.
Hoffman received his Master of Business Administration degree from the University of Kansas and his Bachelor of Science degree in Agricultural Economics from the University of Vermont.
Ceva Animal Health is a global veterinary health company focused on the research, development, production and marketing of pharmaceutical products and vaccines for pets, livestock, swine and poultry. Key companion animal products include the Vectra line of parasiticides, D.A.P. and Feliway pheromone behavior aids and Senilife neuroprotection for aging pets.