Check Into Cash invests in 1st CMO
Steve’s breakdown: That is one catchy jingle but there’s lots of room for improvement. Plus we think their 1st CMO might be the person to hire their 1st AOR.
CLEVELAND, TN: Barbara Wolf has joined Check Into Cash as the company’s first Chief Marketing Officer. Ms. Wolf previously served as vice president of Marketing and Product Development for Chicago-based PLS Financial Services, Inc.
Check Into Cash is one of America’s largest consumer financial services retailers, offering an array of affordable short-term lending solutions, as well as check cashing and other convenient services, at its more than 1,000 locations.
Ms. Wolf developed and implemented PLS’s marketing and communication strategy since 2006. A visionary and inspiring leader, Ms. Wolf built the PLS brand into one of the industry’s strongest, and oversaw $15 million in annual advertising and promotional support for the company’s more than 350 retail locations.
Prior to her tenure at PLS, Ms. Wolf held marketing leadership roles at Schering-Plough and Alliant Food Service. She earned a Master’s degree in marketing from DePaul University.
“We’re thrilled to bring Barb’s extraordinary talent and vision to our leadership team,” said Steve Scoggins, Check Into Cash president and COO. “Barb will take our marketing—and our relationship with our customers—to the next level, and will contribute to the continued growth and success of Check Into Cash.”
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