Citizens Bank of Batesville’s new team for growth
Steve’s breakdown: There’s a new marketing team at the bank which spends around $6 million/year. Strike before they start making decisions.
BATESVILLE, AR: Citizens Bank of Batesville this week added two to its marketing team.
Don Hale, formerly of the Diamond Agency of El Dorado, has joined the company as senior vice president of marketing. Tim Byers, who has worked for companies including Acxiom Corp. of Little Rock and Merkle Inc. of Baltimore, has joined as vice president of marketing.
“As Citizens Bank continues to expand, we recognize the importance of developing a strategic marketing team,” CEO Phil Baldwin said in a news release. “We are committed to growing our base and increasing our visibility in the markets we serve. This includes utilizing technology to reach new customers and maximizing our reach with traditional media. We believe the addition of these two key positions will allow us to market our products and services at the highest level.”
Hale launched the Diamond Agency, a marketing and public relations firm, in 1996. Hale has served on the Arkansas Educational Television Commission, the South Arkansas Development Council, the El Dorado Chamber of Commerce, Main Street El Dorado and the El Dorado Rotary Club.
Byers, a Batesville native, has a decade of experience in digital marketing, analytics and project management. He has worked on projects with clients such as Abercrombie & Fitch, Under Armour, Eddie Bauer and General Motors.
Citizens Bank was founded in 1953. It has more than 150 employees and nearly $770 million in assets. The bank plans to break ground next year on a new five-story headquarters in Batesville.