cashes in on new CMO

Steve’s breakdown: The marketing mix for this account includes online and broadcast advertising, sponsorships, social media, affiliate, SEO, SEM, email, and publisher partnerships. Brands the new guy, Matthew J. Wisk, has worked on include,, NetZero and Juno.

MOUNTAIN VIEW, CA: Incorporated, a recognized leader in digital coupons, including online printable, pure digital and mobile promotions, today announced two additions to the company’s executive team. Matthew J. Wisk has been named chief marketing officer and Stephen F. Simpson has joined as vice president of production operations. also announced that it was recently named a Top Workplace in the Bay Area for the second year in a row.

“We are very excited to have Matt and Steve join the executive team,” said Steven Boal, CEO. “Their highly relevant experience and deep expertise—in consumer marketing and site engineering—will be instrumental in the continued growth of our company, while ensuring infrastructural excellence to support every aspect of our expanding consumer- and client-facing operations.”

Matthew (Matt) Wisk brings nearly 30 years of management and marketing experience to, with more than 15 years at the executive level. As CMO, he will oversee’s consumer marketing functions, including online and broadcast advertising, sponsorships, social media, affiliate, SEO, SEM, email, and publisher partnerships. He joins the company from United Online, where he was most recently president of, a leading marketing and rewards site purchased from United Airlines. Prior to that leadership role, Mr. Wisk was executive vice president and chief marketing officer for several of United Online’s consumer brands, including, NetZero and Juno. Before that, he held CMO positions at TiVo and Herbalife International. Prior to joining Herbalife, Mr. Wisk was at Nokia, where he held positions, including vice president of global marketing as well as vice president of marketing for North and South America. He has also held various marketing positions at Metrocel Cellular Telephone (now AT&T Wireless), NEC America, and GTE.

Mr. Wisk was named “Grand Marketer of the Year” in 2000 by Brandweek and “Top 100 Marketers” in 1999 by Advertising Age. He also received a Gold Effie Award for Advertising Effectiveness. Mr. Wisk holds a B.A. in Business and a M.B.A. from Michigan State University.

Stephen (Steve) F. Simpson brings more than 30 years of engineering experience to As vice president of production operations, he is responsible for the company’s site reliability engineering (SRE) function, including global data centers, disaster recovery, enterprise systems SOX and PCI compliance, security, platform hardware infrastructure life cycle, and capacity planning. Mr. Simpson joins from Groupon, Inc., where he was the lead SRE architect for global platform engineering. Prior to that, he held senior SRE positions at ACS Inc. and EA and also offered private consulting services in the area of green computing and data centers. Before that, Mr. Simpson was a senior director of search engineering at Yahoo! Inc., where he was responsible for end-to-end production environment, which produced almost two-thirds of the company’s total revenue. When he joined Yahoo!, he brought over 20 years of direct relevant experience building and running massively high scale infrastructure and held a variety of positions at companies, including Inktomi Corporation, First Consulting Group, SEI Investments, and ICI Americas.

Mr. Simpson holds a B.B.A. in Finance from Temple University and a M.S. in Business and Organizational Dynamics from University of Pennsylvania.

Bay Area’s Top Workplaces also announced that the company has been named a Top Workplace in the Bay Area for 2013 for the second year in a row by the Bay Area News Group. Recognition is based solely on surveys about the workplace completed by employees of nominated companies.

“As a repeat winner of the Bay Area’s Best Places to Work, we are proud that employees rate our workplace so highly. We make a concerted effort to offer employees things that are important to them—from an environment that fosters a strong sense of ethics and values to benefits and perks,” continued Boal.

About Coupons Incorporated Incorporated is a leader in digital coupons, including online printable, pure digital and mobile promotions. For consumers, the company’s products include, which offers a vast collection of digital coupons and coupon codes and is the 40th largest website in the U.S. The company also offers Grocery iQ and mobile applications as well and the KitchMe app for Google Glass. For brand marketers, the company distributes digital coupons to millions of consumers through and tens of thousands of websites comprising the digital coupon network. The company also powers digital coupon initiatives in 1-to-1 online marketing campaigns—including display advertising, email and social media programs. For publishers, the company offers solutions to monetize website traffic, including branded microsites, and Brandcaster, a self-service coupons syndication platform. Clients include hundreds of top consumer packaged goods brands (including Clorox, General Mills, Johnson & Johnson, Kellogg’s, Kimberly-Clark, and Kraft Foods), leading restaurant, toy and entertainment companies, as well as top retailers (such as A&P, CVS, Duane Reade, H-E-B, Kmart, Kroger, Safeway and Walgreens). Founded in 1998, the company is based in Mountain View, CA. To start printing coupons, visit To learn more about the company visit Visit on Facebook


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