CoverHound hunts down new CMO
SAN FRANCISCO, CA: CoverHound, a technology startup that provides consumers with a smarter way to compare, buy and manage insurance online, today announced the appointment of Keith Moore to its executive team. Keith will be joining the company at its San Francisco headquarters as the Chief Marketing Officer.
Moore brings more than 18 years of experience in Internet product development and marketing to CoverHound. He will join CoverHound to lead the company’s customer growth, branding and strategic marketing initiatives. Prior to CoverHound, Moore was the President and Chief Operating Officer at AcademixDirect, Inc. where he lead the marketing and technology company to profitability and more than doubled revenue, all while transitioning the company over to its new, proprietary lead generation technology platform.
“Keith has been a member of our Board of Directors for the past two years and we’ve benefited greatly from having him on our team in that capacity. Keith is a smart, savvy and experienced marketer and we’re really excited to have him expand his role as our growth accelerates.” said Basil Enan, CEO of CoverHound. “Keith’s background in product development, marketing and financial services will help CoverHound attract more customers and support our expansion into new insurance verticals.”
Prior to AcademixDirect, Keith was the Chief Marketing Officer of iContact, where his marketing and branding leadership significantly increased the SaaS company’s valuation through targeted small business customer growth, which led to the company raising $40 million in Series B funding and its eventual $169 million acquisition by VocusVOCS -1.15% . Moore also previously served as General Manager and as Senior Vice President at LendingTree TREE +0.35% .
Before joining LendingTree, Keith also led the Marketing, Sales, and Internet Operations of the Western Mutual Insurance Group, which was the first direct insurance carrier to offer online instant quotes and purchase options for Earthquake and Preferred Homeowners Insurance.
“Emerging technologies are causing a shift in the insurance industry,” said Moore. “I am very excited to be joining CoverHound on the forefront of that shift and help deliver the company’s mission in making the purchase and management of personal insurance a truly amazing experience.”
In February, CoverHound announced that it had successfully raised a $4.5 million round of Series A financing led by RRE Ventures. Bullpen Capital and existing investor Blumberg Capital also contributed to the A round, which brings CoverHound’s total funding to date to $6.5 million.
CoverHound (CoverHound.com) provides consumers with a smarter way to buy and manage insurance online. It helps people easily compare rates from numerous insurance carriers and then purchase an insurance policy within minutes. CoverHound is a nationwide, online insurance agency that includes top insurance carriers on its platform such as Progressive, Safeco, Travelers, as well as many others. Its team has deep insurance experience and includes veterans from companies like State Farm, 21st Century, Farmers, Kemper, AAA, Western Mutual, LendingTree and Insweb. A Winter 2011 AngelPad graduate, CoverHound’s investors include RRE Ventures, Bullpen Capital and Blumberg Capital. For more information, please visit CoverHound.com.