CVS Health prescribes new CMO – Ratti Report CVS Health prescribes new CMO

CVS Health prescribes new CMO

cvs rattiSteve’s breakdown: The new guy comes from DigitasLBi so expect a digital slant to their marketing plans.

WOONSOCKET, RI: CVS Health (NYSE: CVS) announced that Norman de Greve will join CVS Health as Chief Marketing Officer, effective July 15. In this role, de Greve will be accountable for marketing strategy across the enterprise. Currently, President of the Boston and Detroit offices of DigitasLBi, an agency considered a pioneer in marketing, de Greve has deep experience in cross-channel communications planning, brand campaigns, media, loyalty and analytics in some of the most competitive industries, such as financial services, health care, travel, retail and automotive.

“As we continue our journey to becoming a world-class health care company, it is even more important for us to articulate a clear message to our patients and customers whose health we are working to improve through our leading pharmacy care programs, clinical services and front store products,” said Helena Foulkes, President, CVS/pharmacy. “Norman’s background makes him ideally suited to directing a comprehensive marketing strategy that will build our enterprise brand and clearly position us as the preferred pharmacy innovation company. Building loyalty among our existing customers, while activating and engaging new customers, is how we’ll drive future growth.”

In addition to his 14 years at DigitasLBi, de Greve spent time in management consulting where he honed his expertise in developing customer-driven growth strategies and analytics. De Greve earned a B.A. from Ithaca College and an MBA from University of Chicago Graduate School of Business.

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