Destination Rewards books CMO
Steve’s breakdown: Here a guy so happy about his new job as CMO, he made a video.
BOCA RATON, FL: Destination Rewards, a leading provider of customer loyalty, incentive and engagement solutions, announced today that Ron Bergamesca has joined the company as Chief Marketing Officer.
Destination Rewards President John Lavin said of Bergamesca’s hiring, “With a keen understanding of consumer behavior and broad expertise helping businesses drive customer engagement, Ron will be instrumental in helping take our industry-leading rewards programs to the next level.”
Bergamesca has over twenty years of experience spanning consumer and business marketing, operations and executive management. As former Vice President of Cendant Corporation, he was responsible for managing the nation’s largest credit card protection service with over 10 million members. He later served as Chief Marketing Officer and then Executive Vice President and General Manager at Online Resources, where he developed the Internet banking industry’s leading program to drive consumer adoption and usage of the online services for more than 900 financial institutions.
“Destination Rewards has what the marketplace needs – loyalty programs that deliver superior consumer value to drive customer engagement cost effectively and with zero liability. I am excited to join the company with the most innovative loyalty and rewards solutions available,” Bergamesca said.
About Destination Rewards®
Destination Rewards® is the industry’s most innovative provider of zero liability rewards programs, specializing in loyalty, incentive and engagement solutions. Since inception in 2001, Destination Rewards has helped some of the world’s most successful brands, such as Experian, Citigroup and Humana, drive customer retention and influence behaviors at a fraction of the cost of traditional loyalty and incentive programs. They offer superior technology on a patented, customizable platform that includes a robust array of travel, merchandise, gift cards, premium local coupons, daily deals, auctions, sweepstakes, games and much more. Destination Rewards is a privately owned company headquartered in Boca Raton, Florida. For more information please visit http://www.destinationrewards.com.