Ergobaby hires Digital Pres from Mattel as CMO
Steve’s breakdown: Account type hint: “Her significant success in utilizing digital marketing to connect to moms on a more meaningful and personal level will be a valuable skill that will help us further connect with our community.”
LOS ANGELES, CA: Ergobaby, the award-winning maker of the most ergonomic baby carriers available in the marketplace, today announced that Cynthia Neiman, former Vice President of Digital at Mattel and Group Strategy Director at The DuMont Project, has been named Chief Marketing Officer.
Neiman joins Ergobaby with more than 20 years of experience developing multi-channel marketing strategies for both global corporations and internet start-ups. In addition to developing digital strategies for leading brands and retailers at digital consultancy The DuMont Project, Neiman also has deep experience in many consumer products categories including Infant, Pre-school, Digital Games and Pets.
“I had the pleasure of working with Cynthia at Munchkin, Inc., and I am excited to have her join Ergobaby at this critical time as we expand our new product development,” said Margaret Hardin, Chief Executive Officer of Ergobaby. “Her significant success in utilizing digital marketing to connect to moms on a more meaningful and personal level will be a valuable skill that will help us further connect with our community as we continue to introduce new and exciting products.”
“Ergobaby is a fast-growing company with unique and innovative products, and I’m excited to help grow their brands and customer base,” says Neiman. “With a talented staff, well-established partners, and a loyal fan base, we are in a great position to expand our reach and engage new customers through compelling and integrated marketing campaigns.”
As vice president of Digital at Mattel, Neiman and her team launched many of the company’s brands into social media and won the 2009 OMMA Award (Online Media & Marketing Award) for the digital campaign supporting Barbie’s 50th Anniversary. Prior to her role at Mattel, Neiman was a senior executive at Munchkin, Inc., and earlier in her career, she led IKEA’s marketing efforts in California, winning an American Marketing Association Award in recognition of IKEA’s launch on the west coast.
Neiman holds a bachelor’s degree in Economics from the University of California, Los Angeles, and an MBA in Marketing from the Owen Graduate School of Management at Vanderbilt University.
First created in 2003, the Ergobaby Carrier was born out of the desire for mobility and comfort for both parent and baby, allowing parents to carry their baby from birth to toddler (7-45 lbs). Ergobaby now offers a broad range of innovative baby carriers, strollers, car seats, and related products to help meet the needs of today’s parents and enable an active parenting lifestyle. In 2011, Ergobaby acquired Orbit Baby Inc., makers of premium infant–to-toddler strollers and car seat systems, and continues to design and market these products under the Orbit Baby name. Ergobaby is headquartered in Los Angeles and is sold in more than 700 retailers and webshops in the United States and in over 40 countries internationally.