eVestment Alliance invests in new CMO

eVestment Alliance invests in new CMO

Steve’s breakdown: International BtoB alert!! The Former Dell SecureWorks CMO with Over 20 years of experience will support accelerated growth and international expansion.

ATLANTA, GA: eVestment Alliance, a global provider of institutional investment data intelligence and analytic solutions, has named Kathy Jaques as its new Chief Marketing Officer.  Ms. Jaques will lead eVestment’s global marketing program covering media relations, branding, demand generation and product marketing.  By investing more aggressively in marketing, eVestment expects to accelerate its already impressive growth in the U.S. and further expand presence in international markets.

“With the largest and most comprehensive database of traditional and alternative asset funds for consultants, plan sponsors, chief investment officers and asset managers, we have the opportunity to play an increasingly strategic role for the institutional investment market worldwide,” said Jim Minnick, CEO and Founder of eVestment.  “Kathy has an impressive track record of growing mid-size, high-growth technology companies into acknowledged leaders in the industry and has built teams from scratch that have become regarded as best-in-class marketing organizations.  We are thrilled to have her join eVestment at this point in our trajectory.”

Ms. Jaques joins eVestment after serving as the Chief Marketing Officer for Dell SecureWorks where she helped grow the company’s revenues, leading to a successful and strategic acquisition by Dell early in 2011.  Prior to Dell SecureWorks, she held Vice President of Marketing roles at Identitech and FYI Corporation, and Air2Web.  Earlier in her career she was the Senior Director of Marketing at BMC Software and Director of Marketing at Candle Corporation.

Ms. Jaques holds an MBA from Pepperdine University and a BA in English from Indiana University. She is based in eVestment’s headquarters in Atlanta, Georgia.

About eVestment Alliance (www.evestment.com)
eVestment is a global provider of institutional investment data intelligence and analytic solutions.  eVestment delivers extensive separate account, hedge fund and commingled fund data through robust, user-friendly products, with an unparalleled commitment to client service. Its diverse clients include leading investment consultants, asset managers, plan sponsors and others among the world’s foremost financial organizations.  The company was founded in 2000 and is headquartered in Atlanta, Georgia with offices in New York, London, Sydney, Hong Kong and regional sales offices in Boston, Seattle, Chicago, and Raleigh.


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