Evine Live brings on Chief Merchandising Officer

Steve’s breakdown: The new CMO spent 3 years at QVC Italy so expect a turn towards Direct TV style marketing.

And what’s with having Paula Deen branded products??

MINNEAPOLIS, MN: EVINE Live Inc., an omnichannel retail experience (evine.com), today announced the appointment of Michael Henry as Senior Vice President and Chief Merchandising Officer. Henry comes to EVINE Live with extensive TV retail experience, previously holding senior level merchandising positions at Eastern Home Shopping, QVC Italy and HSN.

“I could not be more thrilled to announce the addition of Michael to our leadership team,” said Bob Rosenblatt, Chairman and Interim CEO at EVINE Live. “His background in retail, and especially his 10 years spent in home shopping, will be a great asset for our organization. Michael has spent over three decades building brands and driving profitability and sales for the companies he’s worked for, and I’m excited for him to do the same at EVINE Live. I look forward to the focus he will bring on furthering our company strategies of expanding our product assortment and proprietary brands.”

“I am delighted to be joining the team at EVINE Live as we look to expand the product assortment to appeal to a growing customer base,” said Henry.

Henry joins EVINE Live after serving as Chief Merchandising Officer at Eastern Home Shopping in Taiwan. Previous to that, he spent three years at QVC Italy as the Merchandising, Planning and Programming Director where he was a member of the leadership team that established QVC as the #1 shopping channel in the Italian market. Henry also served as Senior Vice President of Beauty at HSN for eight years. In addition to his merchandising experience, Henry also held multiple senior marketing roles at brands including Lancôme, Inc., Yves Saint Laurent Beaute and Elizabeth Arden. He received his MBA from Columbia University.

As Senior Vice President and Chief Merchandising Officer, Henry will oversee all of EVINE Live’s merchandising operations, including the development of proprietary and exclusive brands which are the cornerstone of the Company’s merchandising strategy.

About EVINE Live Inc.
EVINE Live Inc. (NASDAQ:EVLV) is an omnichannel retail experience that offers a compelling mix of proprietary, exclusive and name brands directly to consumers in an engaging and informative shopping platform via television, online and on mobile. EVINE Live reaches approximately 88 million cable and satellite television homes 24 hours a day with entertaining content and a comprehensive digital shopping experience.

Please visit www.evine.com/ir for more investor information.


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