Ex-Amazon/P&G exec now CMO at Thirft Books
Steve’s breakdown: This is a big hire so we expect the new guy to make his mark right out of the gate. Might as well be your mark too.
SEATTLE, WA: Thrift Books LLC announces the addition of Prasad Gopalkrishnan to serve as Chief Marketing Officer, effective December 14th, 2015. He will report to the president of Thrift Books, Mike Ward.
Prasad Gopalkrishnan brings over 13 years of marketing and direct general management experience in the consumer goods and ecommerce industries. Most recently Mr. Gopalkrishnan founded and led a nutrition startup past capital raise. Prior to this, he was the CMO of Kitchen and Dining Retail at Amazon.com, in addition to managing two separate lines of business, the third party marketplace and Amazon Wedding Registry. Prior to Amazon.com, Mr. Gopalkrishnan was Brand Manager at Proctor and Gamble (P&G) at their world headquarters in Cincinnati for a decade. He managed large and small brands in Home, Health and Beauty, including Secret, Old Spice, Gillette, NyQuil & DayQuil.
“We are excited to have Prasad on the Thrift Books team,” said Ward. “His background and enthusiasm for our growing customer base of readers all over the world make him a great fit for us.”
“I see opportunity for readers everywhere, and Thrift Books is leading the way. This is an organization that has built enormous scale in operations and interface design that can continue to grow.” said Gopalkrishnan. “With exciting new initiatives under the hood, I look forward to accelerating growth and helping customers discover used and new treasures, as we expand selection and traffic on new platforms.”
Mr. Gopalkrishnan relocated to the Seattle area after 15 years in the Midwest. He holds an MBA from the Booth School of Business, University of Chicago and a PhD in Chemical Engineering from Case, Cleveland, OH.
About Thrift Books
Thrift Books LLC is the premier online seller of used and new books in the world. Founded in 2003, Thrift Books has 11 distribution affiliates throughout the United States that purchase, sort, and distribute used books. Based in Seattle, Washington, Thrift Books relies on proprietary software to identify, value, sell, and ship used books using a variety of online platforms, including Thriftbooks.com. Backed by KCB Management, Thrift Books has experienced explosive growth with a keen commitment to smart pricing, best-in-class customer satisfaction, and world class supply chain management.