Fifth Third Bancorp recruits big name CMO
Steve’s breakdown: There are a couple of opportunities we see in this story. The new CMO has big direct marketing experience so look into that. The other is the 104 Bank Mart® locations open seven days a week inside select grocery stores.
CINCINNATI, OH: Fifth Third Bancorp (FITB) today announced that it has named Maria Veltre as senior vice president and chief marketing officer, effective immediately.
Veltre most recently was managing director and chief marketing officer for Small Business at Citibank. Over her 27-year history in financial services, Veltre has held marketing leadership positions at Citibank, JPMorgan Chase and GE Capital. Her extensive digital background includes directing marketing for Citibank.com and Chase.com. In her new role, Veltre will report to Todd Clossin, executive vice president and chief administrative officer.
“Maria’s extensive experience and breadth of knowledge will build on our success and help drive further progress in developing our brand,” Clossin said. “She has a proven track record in creating strategies to target untapped opportunities while leading high-performance teams.”
Veltre’s banking career began in credit card marketing in 1986 with the former Chase Manhattan Bank. She holds a bachelor’s degree in Finance from the Wharton School at the University of Pennsylvania, and an MBA with a Marketing concentration from New York University.
“I’m excited to join Fifth Third Bank at a time of unprecedented change in both marketing media and the banking industry itself,” Veltre said. “Recent innovations at the Bank, a commitment to a customer-centric approach and a strong leadership team all were compelling reasons to join Fifth Third Bank.”
Veltre succeeds Larry Magnesen, who served as CMO since January 2007. Magnesen has been named director of corporate communications, leading a team that includes public relations, employee communications, reputation risk management and social media.
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $121 billion in assets and operates 18 affiliates with 1,321 full-service Banking Centers, including 104 Bank Mart® locations open seven days a week inside select grocery stores and 2,439 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 33% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2013, had $318 billion in assets under care, of which it managed $27 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the Nasdaq® National Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Member FDIC.
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