First Community Mortgage gets 1st CMO

Steve’s breakdown: We think their “Human Mortgage” brand will be getting a lift with this 1st CMO. The creative they have now is not very deep. Worth a look.

MURFREESBORO, TN: One of the region’s largest home loan lenders has recruited a former Churchill Mortgage executive to be its first chief marketing officer.

Murfreesboro-based First Community Mortgage has named Christy Long Hoskins senior vice president of strategy as well as CMO. In those roles, Hoskins will help develop the strategic vision and lead the marketing, branding and advertising for First Community, which in 2015 originated $365 million on mortgages, ranking its seventh in the greater Nashville area.

“First Community Mortgage is a company committed to people, and Christy has the ability to engage people in a meaningful way at every level, from personal communication to brand building, while finding unique ways to help them develop and grow,” said Executive VP and Director of Lending Andy Voyles, to whom Hoskins will report. “That, along with her keen understanding of the mortgage process, makes her the perfect person to help us take FCM, and the Human Mortgage brand, to the next level.”

Hoskins previously was VP of business development at Churchill Mortgage for about three years and before that was an account executive at Franklin American Mortgage for more than two years. She also is the Middle Tennessee director for the Tennessee Mortgage Bankers Association and a former president of the Nashville Mortgage Bankers Association.

“Christy is a vital addition to our team at a time when other companies are depersonalizing and automating the mortgage process, causing frustration to homebuyers,” said First Community Mortgage CEO Keith Canter.

First Community Mortgage is a subsidiary of First Community Bank, which is based in Shelbyville and has assets of $480 million. Founded in 2002 and home to more than 200 employees, the business runs retail offices and production centers throughout the eastern half of the country and in 2016 funded $2.1 billion in loans through its retail, wholesale and correspondent production channels.

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