A fleeing Wells Fargo exec finds a peaceful home

Steve’s breakdown: Compared to Wells, TIAA is a dream so expect the new hire to be in a great mood. We believe community bank marketing will be top of her to do list.

NEW YORK, NY: TIAA has hired a new chief marketing officer of TIAA Retail Financial Services — one of the company’s primary businesses.

Renée Brown is joining the organization from Wells Fargo & Co.(NYSE:WFC), where she most recently served as head of community bank marketing.

In that role, she led a team of 200 people responsible for marketing strategies across deposits, digital, small business, regions, online, ATM and branches. Brown joined Wachovia, a Wells Fargo predecessor, in 1997, according to her LinkedIn page. Brown is based in Charlotte.

A Wells Fargo spokesperson confirmed Brown’s departure Friday, noting that Gary Korotzer is now leading that work. Korotzer is executive vice president and head of marketing, brand strategy and community banking marketing. He reports to Jamie Moldafsky, Wells Fargo’s chief marketing officer.

TIAA’s RFS business offers customers financial advice on savings and investment solutions. Brown will report to Kathie Andrade, CEO of the RFS business. She will lead all marketing and communication functions for the business. RFS has about 2,500 employees and over 800 financial advisers serving customers online, on the phone and in-person at about 150 offices.

Connie Weaver retired as TIAA’s senior executive vice president and chief marketing officer March 31. A TIAA spokesperson says Brown does not directly replace Weaver’s role, as Weaver was chief marketing officer for the entire company.

“We are thrilled to welcome such a tremendous talent to our team, especially at this pivotal time for our retail business,” said Andrade. “Renée will be instrumental to our work as we continue to grow our business and extend TIAA’s reach beyond the nonprofit world to help millions more achieve success.”

Brown serves on the board of trustees for Davidson Day School as well as on the board of Out and Equal Workplace Advocates. Brown was recognized by the Financial Times as one the top 100 LGBT Executives in 2014.

“I’m looking forward to joining a firm with such a strong legacy of helping clients achieve their lifelong financial goals,” said Brown. “Innovative technologies and changing customer demands are transforming the financial services industry. TIAA understands these trends and is committed to being a trusted partner while enhancing its products, services and capabilities to meet customers’ evolving needs.”


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