Food Com with new CMO & creative challenges

Food Com with new CMO & creative challenges

Steve’s breakdown: Just looking at Fresh Del Monte‘s youtube channel is enough to prove this company can do a whole lot better, creativity wise. Maybe Elana Gold is the new CMO to make it happen. I believe her email address is [email protected] or something like that.

Andrea Beron Hoyos is the communication person over there and she’s at (305) 520-8451 and [email protected]

CORAL GABLES, FL: Fresh Del Monte Produce announces the appointment of Elana Gold as Vice President and Chief Marketing Officer. In this role, Elana will lead Fresh Del Monte’s global marketing functions, executing global, regional and local marketing strategies aimed at delivering long-term and sustainable business growth for the iconic brand. Elana will report to Fresh Del Monte Produce’s President and COO, Youssef Zakharia.

Elana boasts more than 25 years in building strategies, organizations and capabilities for top global companies and brands, including Abbot, Novartis, PepsiCo, Sabra Foods and Yum! Brands, among others. Most recently, Elana served as Chief Commercial Officer at Before Brands, a VC-backed start-up, where she helped to develop and launch a new category of the most advanced childhood nutritional products to reduce food allergy development risk in children. Prior to joining Before Brands, Elana served as Divisional Vice President of Marketing for Abbot Nutrition International. Under her leadership, the company launched a blockbuster infant formula brand into China; and significantly grew both the infant and adult nutrition categories with innovation and communication strategies.

“I am excited for Elana to bring her vast experience, creativity and talent to the Fresh Del Monte Produce family,” announced Zakharia. “As we continue our roadmap to achieve our 5-year strategic objectives, including, to become a consumer-driven company, it is clear that we need to build upon the great equity in our brands. Elana is just the right person to ensure we carry this through.”

Elana carries a reputation as a high-energy business builder with deep expertise in global marketing strategy; infusing deep analytics into effective communication strategies; and driving meaningful innovation throughout the customer journey. Elana is also very passionate about building marketing capabilities and high performing teams. She has worked and lived in eight countries and speaks four languages. Elana holds a BA from Emory University in foreign languages and an MBA from the Wharton School of Business in both marketing and finance.


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