Going directly to consumers: MedVantx hires EVP of Marketing

Screen Shot 2014-04-09 at 11.19.18 PMSteve’s breakdown: There’s a lot of opportunity with this company when you consider health care reform and new laws regarding generic drugs.

SAN DIEGO, CA: MedVantx, Inc., an innovative consumer medication management and delivery company that created first ever controlled access to generic samples in US physician offices, today announced the appointment of  Jennifer “J.D.” Haldeman as Executive Vice President of Marketing.

Ms. Haldeman joins MedVantx with more than 25 years of marketing and commercialization experience in pharmaceutical, medical device and diagnostics companies, working with consumers, physicians and managed care organizations.  Ms. Haldeman was formerly Chief Commercial Officer at Zogenix, a pharmaceutical company commercializing and developing products for the treatment of central nervous system disorders and pain.  While at Zogenix, Ms. Haldeman was responsible for developing the commercial strategy and overseeing the tactical launch of the company’s product portfolio.

“MedVantx has experienced a tremendous amount of growth over the past three years (three times an Inc. 500/5000 award winner).  We are continuing to expand the management team as the company expands its consumer medication management platform,” stated Robert Feeney, Chief Executive Officer of MedVantx.  “J.D. will be responsible for optimizing and communicating our value proposition to all key stakeholders.  She will also support the continued development and marketing of the Company’s proprietary automated ATM like sample management system (“MedStart™) and the continued expansion of the Company’s home delivery programs.  We are making great progress in each of these areas and are striving to provide a more integrated product offering and message to our customers.”

About MedVantx, Inc.

MedVantx is an innovative consumer medication management and delivery company committed to streamlining access, reducing costs and providing highly relevant information to benefit patients, physicians, health plans, employers and manufacturers.  The MedVantx platform is a fully automated / integrated point of care to consumer home delivery channel focused on increasing the quality and cost effectiveness of the last non-managed pharmaceutical channel – the physician’s office sample closet.  The Company’s consumer medication management platform includes free initial prescription and over-the-counter medication therapy at the point of care; a consumer helpline providing drug information, adherence management and reimbursement assistance and convenient consumer home delivery through its mail order pharmacy. The national MedVantx network has served over 2.5 million consumers through an integrated network including 16 health plans, 18 manufacturers and more than 3,500 prescribers.

For additional information about MedVantx and opportunities to participate in MedVantx Network, please contact MedVantx, Inc. at (858) 625-2990.

MedVantx Contact:
Susan Hogue
(858) 625-2990 Ext. 142
susan.hogue@medvantx.com

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