Great client to get into the car biz: 160 locations
Steve’s breakdown: Byrider has a new CMO and here’s their narrative: “If you could just afford a car. (think used car) If someone would give you a chance. Owning a reliable car can make a world of difference. That’s why Byrider has been helping people overcome credit challenges and get into a quality vehicle for 30 years. So customers can stop saying “if” and start moving forward.”
You know folks, when it comes to breaking into the car biz, it’s catch-as-catch-can so jump on this one and see how far the agency can get.
CARMEL, IN: According to a post on the company’s LinkedIn page, Byrider recently named a new chief marketing officer.
The buy-here, pay-here franchise company with more than 160 locations recently welcomed Walter Scott, who most recently held an executive role at Advance Auto Parts.
The post indicated that Scott spent 10 years with Advance Auto Parts, including multiple senior marketing and e-commerce leadership roles as well as chief marketing officer.
Before his time at Advance Auto Parts, the post said Scott led marketing and e-commerce for Corporate Express/Staples.
“He brings extensive experience helping companies leverage E-commerce and digital capabilities to transform how they engage and serve their customers. Walter’s unique experience will enable us to evolve the business during these very difficult times and after,” Byrider said in the post.