Great-West hires new chief marketing officer
Steve’s breakdown: Great West has 3,100 employees, $2.4 billion in revenues and more than 50 locations across the nation. So if you haven’t heard of these guys, not to worry, they are big enough to pitch.
GREENWOOD VILLAGE, CO: Joe Greene was named senior vice president and chief marketing officer at Great-West Life & Annuity Insurance.
It is a new position, Jeff Close, a spokesman for Great-West said in a telephone interview.
Mr. Greene will be marketing for Great-West retirement services, which includes the company’s retirement record-keeping business, along with 401(k) and 403(b) plans, according to Mr. Close.
He will report to Mitchell Graye, Great-West president and CEO.
Mr. Greene most recently served as senior vice president and director of marketing and strategic planning at Bernstein-Rein Advertising in Kansas City, Mo.