Guild Mortgage Company’s 1st CMO is taking them digital
Steve’s breakdown: Guild Mortgage Company‘s CEO said this about this hire. “Wendy will play a central role in Guild’s social media outreach, new website design and implementation, improving organizational efficiency and transforming Guild’s digital presence.”
Well, there’s your pitch.
SAN DIEGO, CA: Guild Mortgage Company, one of the largest independent mortgage lenders in the U.S., has selected Wendy Wong as its first senior vice president and chief marketing officer to support its national growth plan.
Mary Ann McGarry, president and CEO, said Guild is making marketing a high priority by bringing in Wong to provide marketing and branding leadership to Guild’s various lines of business – retail, correspondent, consumer direct and servicing.
“Wendy will play a central role in Guild’s social media outreach, new website design and implementation, improving organizational efficiency and transforming Guild’s digital presence,” said McGarry. “She leads digital marketing, brand narrative, storytelling and sales enablement through marketing technology, which will be vital to supporting our strategic growth plans for 2017 and beyond.”
Guild continued its traditional strength in purchase loans in the first half of 2016, with volume reaching $4.8 billion – or 70.5 percent of all loans – up 8 percent from $4.4 billion and 66 percent in 2015. The growth continues a trend started in 2010. Over the last five years, loan volume has more than tripled from $4.1 billion and Guild has expanded from its western base with 75 branches in 16 states in 2010 to 234 branches in 25 states at the end of 2015.
Wong joins Guild with experience as a senior marketing executive and steward of customer experience and workplace culture. She was senior vice president of marketing at The Ken Blanchard Companies, a global leadership development brand. Previously, she was director of digital marketing at Fair Isaac Corporation (now FICO), and led company strategy and brand reinvention at HNC Software and Dun & Bradstreet. She is a board member for Berrett-Koehler Publishing Group, based in Oakland, Calif. Wong’s innovation and leadership have been recognized through several awards, including Platinum and Gold Marcom Awards in video and documentary in 2015, Summit International’s Leader Award in 2013, American Business’s Stevie Award in 2013 and Best in Biz’s Silver Award for “2012 Event of the Year.”
“I enjoy every aspect of marketing management, from setting strategy and providing creative direction, to measuring results,” says Wong. “I like to leverage brand to drive a sense of common purpose across the entire organization.”
As Guild’s first-ever chief marketing officer, Wong is leading the transformation of Guild into a vibrant and recognized brand that reflects Guild’s purpose-driven culture and that fully leverages customer engagement opportunities in a digital world.
Wong received her B.A. in literature and international studies in 1986 from Cornell University and her M.B.A in Strategic Marketing in 1992 from U.C. Berkeley’s Walter A. Haas School of Business.
Guild offers a wide range of residential mortgage products, with in-house underwriting and funding, which provide consistency and speed throughout the loan process. Its loan professionals can serve the needs of any homebuyer, from helping first-time homebuyers achieve their dream of home ownership, often through government loan programs, to providing jumbo home loans. Guild also specializes in helping active duty and retired military personnel to secure VA loans, which provide 100 percent financing and flexible qualifying standards.
About Guild Mortgage
Guild Mortgage Co. was founded in 1960 as a home financing company for American Housing Guild in San Diego, California. Guild broadened its range of services in 1972 by including resale mortgage financing. After decades of successful innovation and growth, Guild Mortgage Co. is now a nationally recognized mortgage lending company with 234 branch and satellite offices in 25 states. It generated loan volume of $13.8 billion in 2015, up 86.1 percent from $7.4 billion in 2014. Its servicing volume reached $22.3 billion in 2015, up 34 percent from $16.6 billion in 2014. In addition, Guild has correspondent banking relationships with credit unions and community banks in 47 states.