Harman lands new CMO from PepsiCo
Steve’s breakdown: Hopefully you checked into Harman back in November when we reported “Harman turns up CMO search“. If not, here’s your second chance.
STAMFORD, CT: HARMAN International Industries, Incorporated, the leading global audio and infotainment group (NYSE: HAR) today announced that Mr. Ralph Santana will be joining Harman as Executive Vice President and Chief Marketing Officer, effective April 1, 2013. He will report directly to Dinesh C. Paliwal, Chairman, President, and Chief Executive Officer.
As Chief Marketing Officer, Mr. Santana will assume responsibility for leading the global marketing organization and driving HARMAN’s worldwide marketing strategy – creating dynamic marketing programs that drive profitable growth across HARMAN’s lines of business.
Mr. Santana joins HARMAN from Samsung Electronics America, where he was SVP and Chief Marketing Officer for Samsung North America. His responsibilities included accountability for Samsung’s brand communications, digital marketing, market intelligence, and product innovation team in North America. Previously, he spent 16 years at PepsiCo where he held a variety of executive marketing and senior product management roles that spanned North America and international business units.
He holds an MBA from Duke University’s Fuqua School of Business and a B.A. in English Literature from Dartmouth College. He has also served as a Board member for the Association of National Advertisers and the National Sports Marketing Network. Mr. Santana will be based in Stamford, Connecticut.
“Ralph’s experience with global brands across many critical verticals makes him a perfect fit as HARMAN’s new Chief Marketing Officer,” said Dinesh C. Paliwal, Chairman, President, and Chief Executive Officer of HARMAN. “He has been recognized by his peers as a leader amongst marketers and we expect him to carry his insights and approach to our marketing organization and strengthen our brand programs going forward. We look forward to having him on our Executive Team at HARMAN.”
HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG, Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,900 people across the Americas, Europe and Asia, and reported net sales of $4.4 billion for the year ended June 30, 2012. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.
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