Hershey mixes up global leadership team

Hershey mixes up global leadership team

Steve’s breakdown: We’ve got lots of movement over at Hershey including a new CMO. Clearly there are big changes going on and one wonders how it will effect advertising. Check it out. FYI: We reported on “Hershey’s Global Media Review” back in December.

HERSHEY, PA: To further enhance the company’s ability to execute its business strategy, accelerate international growth and develop and broaden leadership talent, The Hershey Co. has announced several changes to its global leadership team, effective May 13:

  • Humberto P. Alfonso will become president for international. Alfonso has extensive international experience and will drive business growth for all Hershey businesses outside the United States and Canada, positioning the company to achieve its international growth objectives. He currently serves as Hershey’s chief financial officer and chief administrative officer.
  • David W. Tacka will become senior vice president and CFO. Tacka has held senior executive positions within the company, including CAO.Michele Buck
  • Michele G. Buck, currently Hershey’s chief growth officer, will become president for North America. In her new role, Buck’s strategic focus and consumer expertise will help accelerate Hershey’s growth in the United States and Canada, the company’s primary performance drivers.
  • E. Daniel Vucovich will become senior vice president and chief commercial officer. Vucovich’s go-to-market experience and expertise will assist in the global growth of Hershey’s brands. He currently leads Hershey’s U.S. business.
  • D. Michael Wege, currently CCO, will become senior vice president and chief growth and marketing officer. Wege will lead Hershey’s strategic planning, research and development, innovation and global Hershey Experience. He will continue to drive the company’s knowledge capabilities as well as Hershey’s marketing initiatives and corporate brand reputation.
  • Waheed Zaman will join the company as senior vice president and CAO on April 29. Zaman will be responsible for optimizing Hershey’s information technology and global shared services functions as the company expands internationally. He is an industry leader for transformational global productivity in large consumer packaged goods (CPG) companies working previously for Chiquita Brands International and Procter & Gamble.

“Hershey is well positioned in the marketplace and our momentum in the U.S. and key international markets gives us confidence in our business strategy,” said John P. Bilbrey, president and CEO of Hershey. “These organizational enhancements will help accelerate our global growth by broadening and leveraging our leadership expertise, knowledge and capabilities across the company. We have an experienced management team, great talent throughout the organization and the right vision, strategy, talent and brands to win wherever we compete.”

Hershey is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Based in Hershey, Pa., the company has operations throughout the world. With revenues of more than $6.6 billion, Hershey offers confectionery products under more than 80 brand names, including Hershey’s, Reese’s, Hershey’s Kisses, Hershey’s Bliss, Hershey’s Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers.


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