Hilco trading in for a new CMO

Hilco trading in for a new CMO

Steve’s breakdown: The last guy to have this job was in it for 10 years. Now an ex-ad agency guy takes over. Expect new strategies to emerge which should spark a review of their marketing.

NORTHBROOK, IL: Jeffrey Hecktman, CEO of Hilco Trading, LLC announced the appointment of Gary C. Epstein as Chief Marketing Officer for the company. Epstein will be responsible for Hilco’s overall marketing strategy and execution, branding, market research, etc. across all of the operating companies. Epstein will be taking over the role from Rick Kaye, who has held the position for over 10 years and will remain with the organization as an EVP until January 2013.

“We’re thrilled to have Gary join Hilco Trading LLC. His diversified background in corporate and institutional marketing and advertising agency operations and his collaborative style will help us continue to grow our organization,” said Hecktman.

Recently, Epstein was CEO for Abundant Ventures, running The Owned Agency, a digital content and media company. Prior to this role, Epstein was CEO of ReachMD LLC, a medical education company that included a 24/7 Sirius-XM radio station. In 2004, Epstein served as CMO for the American Medical Association. Prior to joining the AMA, Epstein worked in the advertising agency industry at JWT and at Euro RSCG Worldwide, where he served in critical roles, most notably as the CEO of one of Euro RSCG’s integrated North American agencies. In 2000, the AAF inducted Gary into its “Hall of Achievement,” which recognizes the industry’s most outstanding marketing professionals. He was also named in Chicago’s “40 under 40” by Crain’s Magazine in 1998.

Mr. Epstein is a board member at the University of Michigan’s School of Organizational Studies and was recently named to the Board of the JCFS. Mr. Epstein has been dedicated to community service and is active with Off the Street Club of Chicago; Gallery 37; The AMA Foundation.

About Hilco Trading LLC: The Hilco Organization is a provider of asset valuation, acquisition, disposition and financing to an international marketplace through multiple specialized business units. Hilco serves retailers, manufacturers, wholesalers, distributors, importers and service providers, direct and through their financial institutions and consulting professionals.

The Hilco Organization, headquartered in Chicago, has offices in Boston; New York; Los Angeles; Atlanta; Flagstaff; Detroit; Charlotte; Toronto; and London, England.

For more information please visit our web site: www.hilcotrading.com .


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