HireVue welcomes new CMO
Steve’s breakdown: They seem pretty high on the new guy and are probably expecting some big things. They do have some big clients but a well oiled lead generating marketing program will most definitely help with getting more. If that’s your thing, I’d give them a call
SALT LAKE CITY, UT: HireVue, a leading provider of video interviewing solutions, today announced that industry expert Kevin Marasco has joined the company in the role of Chief Marketing Officer (CMO). Acknowledged as one of the human capital management industry’s leading marketers, the addition of Marasco to HireVue’s leadership team positions the organization for continued rapid growth.
This news comes on the heels of an incredible first quarter that included year-over-year growth exceeding 300%, 17 new enterprise customers, 19 renewals, 3 new product releases, 2 new strategic partnerships and raving customer feedback including an industry-leading Net Promoter Score (NPS) of 42%. Recent HireVue customers include Starbucks, Sarah Lee, ConocoPhillips, DirecTV, Research In Motion and Cardinal Health.
“We’re designing HireVue to be the game-changing video platform for the workplace. To start, we’re replacing antiquated communication and collaboration methods in the interview process,” said Mark Newman, HireVue’s co-founder and CEO. He continued, “Kevin is hands-down one of the most innovative marketers in technology today, and has a strong track record of building the best brands in talent management.”
Human Resource Executive magazine’s Technology Columnist, Bill Kutik, also the conference co-chair for the HR Technology Conference, observed, “I’ve worked with Kevin for nine years, as well as with most marketing executives in the industry, and no one rivals Kevin’s creativity, passion and drive. He’s a tremendous asset to any company lucky enough to land him.”
Most recently, Marasco was Vice President, Brand & Digital Marketing for San Francisco Bay-based Taleo. Prior to its acquisition by Taleo, Marasco was senior Vice President, Marketing and Sales Support at Vurv (formerly Recruitmax). Marasco’s educational background includes executive education at Harvard Business School and a bachelor’s in marketing from the University of North Florida.
Marasco commented, “Continually raising the bar and doing something huge is the mantra of my career. When I thought about the endless possibilities presented by HireVue and its unique offerings, I knew this was an organization on the cusp of an incredible breakout.”
HireVue is the leading provider of scalable video-interviewing solutions. HireVue’s proprietary, award-winning platform is utilized daily in a wide range of industries including retail, healthcare, financial services and others. Hundreds of employers rely on HireVue’s asynchronous interviews to reduce recruiting costs, increase time to hire, and improve quality of hire, HireVue also helps HR professionals and hiring managers collaborate productively across decentralized organizations by reviewing and assessing candidate interviews, which facilitates the ability to rapidly advance and hire top talent. More information about HireVue can be accessed at www.hirevue.com.