Huddle House Appoints Chief Marketing Officer
Steve’s breakdown: Between this creative and their video contest, this restaurant needs to step it up on the marketing front. Maybe the new guy is just the man for the job.
ATLANTA, GA: Huddle House CEO, Ken Keymer, has announced the newest addition to his leadership team, Marc Butler, who will serve as Chief Marketing Officer (CMO).
“Our marketing efforts have played a key role in our unit-level success throughout 2011 and Marc will play a critical role on building upon those successes,” Keymer said. “Marc joins our executive team with a wealth of experience, which we will rely upon to further advance our efforts and strategies.”
As CMO, Butler will be responsible for the overall strategic planning for Huddle House, as well as brand marketing, product development, promotional analysis, media planning, field marketing, creative, public relations and social media.
“As a veteran brand, Huddle House has done a terrific job of building a strong foundation and serving its local communities,” Butler said. “I look forward to adding insight and strategies to continue to grow the Huddle House brand.”
Prior to joining Huddle House, Butler spent seven years in various marketing leadership positions at Church’s Chicken, where, he was most recently Senior Vice President of Marketing. Prior to joining Church’s, he worked on the Church’s business at Carat USA supervising media planning and account management for the chain.
Earlier in his career, Butler held account management positions at some top advertising agencies, including Foot Cone & Belding, Ogilvy & Mather and J. Walter Thompson. His responsibilities included media planning and strategic brand management for accounts like Domino’s Pizza, Krystal, Wendy’s and Taco Bell. Butler is a graduate of the University of Georgia.
ABOUT HUDDLE HOUSE
Huddle House, Inc., a full-service family restaurant chain, is well-known for serving “Any Meal. Any Time.” in communities around the country. The Huddle House menu has a wide variety of comfort food items and features signature Big House breakfast and sandwich platters, as well as favorites such as country fried steak with green beans and marinated grilled chicken with sweet potato fries. The core values on which Huddle House was founded in 1964 – serving quality food in a warm, friendly environment that brings the community together – remain intact today. Typically open 24-hours, Huddle House serves breakfast, lunch and dinner all day. In 2011, Huddle House will be implementing a new and fresh design with flexible seating so even larger groups can come and enjoy ‘Our House’. The Atlanta-based 400-plus-unit franchise is located in 20 states, primarily in the Southeast, Mid-West and Southwest U.S. For more information, please call 1-800-418-9555 or visit http://www.huddlehouse.com.