Steve’s breakdown: The health supplement category is an interesting one. Well, I should say the people in the category are interesting. I pitched Twin Labs once and the owners (AKA the twins) took so much beta-carotene they were orange!

PARAMUS, NJ: Inergetics, Inc. announces that Jim Kras has joined the Inergetics’ management team as the Chief Marketing Officer (CMO).  Jim’s years of experience in the nutrition and consumer products marketplaces includes restructuring and repositioning brands including MET-Rx™ Sports Nutrition and Pure Protein™, divisions of NBTY.  During his tenure at NBTY, he successfully repositioned an extensive portfolio of supplement brands, leveraging retail partnerships and driving the sales force.

His accomplishments included relaunching Pure Protein to women with comprehensive marketing campaigns, catapulting the brand to market share leader in all classes of trade which led to unparalleled sales growth that continues to this day.  He was also instrumental in the development of Body Fortress™, Wal-Mart’s top-seller.

Overall, his team’s efforts resulted in the sports nutrition’s division revenue growth from $90M to over $200M+ during his leadership.

Jim more recently led Amino Vital™ brands, a division of the global leader – Ajinomoto, as US Director of Marketing, where he focused the brand’s critical care heritage as a recovery product to help develop the endurance category in Vitamin Shoppe™ while increasing overall brand sales.

Michael James, Chief Executive Officer and Chief Financial Officer of Inergetics, stated, “As a management team we feel that Jim will bring the industry specific marketing knowledge and experience we have lacked in the past.”  Mike continues, “We look forward to working with Jim to position the brands for growth, while expanding distribution and executing world-class marketing campaigns to drive revenue and build a highly profitable business moving forward.”

About Inergetics, Inc.
Inergetics, Inc. is a leading developer of nutritional supplements for the Clinical Health and Sports Supplement markets. Inergetics has developed the Surgex® sports nutrition formula to meet the nutritional needs of professional, Olympic and amateur elite athletes that experience post-workout symptoms such as fatigue, loss of lean muscle, oxidative stress, and reduced immune function.  Additionally, Inergetics has established a line of Resurgex™ products that provide comprehensive nutritional support for actively treated cancer patients as well as those in post-treatment care and elderly members of the assisted living community.  To learn more about Inergetics, visit www.inergetics.com, the Surgex® product website and online store at www.surgexsports.com.

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